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Dapper Group Redefines Nigerian Music Through Distribution and Talent Management

By MaryJane Obiwumma

Dec 13, 2024

The Nigerian music industry is experiencing a transformation, thanks to the Dapper Group.

Since its founding in the late 2010s by Damilola Akinwunmi, also known as Dapper Damm, and guided by Vice President Temitayo Ibitoye, popularly called Tee-Y Mix, the Dapper Group has become a driving force in the entertainment scene.

With expertise in music recording, distribution, publishing, film production, and live events, the group has cemented its place as a powerhouse of innovation and cultural influence.

Its subsidiary, Dvpper Digital, led by Ademola Alugo and Sani Bawa Ibrahim, has played a significant role in the group’s success.

Between the first and third quarters of 2024, the company captured an impressive 7.97% of Nigeria’s streaming market share.

This achievement highlights its role in taking Nigerian music global.

From producing chart-topping hits like Mr. Real’s Legbegbe and Omah Lay’s Get Layd EP to viral sensations like Rexxie’s KPK featuring the late Mohbad, Dvpper Digital has consistently delivered hits.

The company also contributed to T.I BLAZE’s rise as one of Audiomack’s most-streamed Nigerian artists in 2022.

In recent times, Dvpper Digital has further proven its dominance with projects like Shallipopi’s Presido La Pluto and Seyi Vibez’s Nahamciaga and Thy Kingdom Come.

Beyond distribution, the Dapper Group excels in artist development through its record label, Dapper Music Entertainment.

The label manages a diverse roster of artists, including Balloranking, Lasmid, and Zerrydl, under the leadership of Kelechi “CHOPPER” Akwari, who heads A&R operations.

Its partnership with Virgin Music has expanded the global reach of its artists, ensuring that Nigerian music continues to thrive internationally.

The label also ensures artists receive royalties, securing a sustainable income for their creative efforts.

Adding to its impressive portfolio is S94 Publishing, a subsidiary dedicated to helping artists license their music and collect royalties.

This ensures fair compensation and protection of their intellectual property.

With a strategic approach, innovative leadership, and commitment to empowering talent, the Dapper Group is reshaping Nigerian music and paving the way for global recognition.

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